How to Manage the Financing Process for your Start-up, over the Life of the Company Abstract: There is an adage in the venture business, “Great Companies Don’t Fail – They Run Out of Money”. Capital is the lifeblood of most start-ups and yet the fund raising or “capitalization” process is poorly understood by most entrepreneurs. Rather than being an “event”, fund raising is a never ending process that extends from the earliest “concept” days of a start-up to the eventual exit, transitioning through distinct phases, each with its own dynamics and cadence. The workshop will review the fund raising cycle from the perspective of both the entrepreneur and the venture capitalist, providing a road map for entrepreneurs as they evaluate the pros and cons of the spectrum of fund raising alternatives. The session is led by serial Silicon Valley entrepreneur and seasoned venture capitalist, Bob Ackerman of Allegis Capital.