From ballparks and big business to soccer pitches and politics, the analytics craze has captured the world’s attention. Emerging from the front office, analyzing on-field performance, physical abilities and value, many sports business executives recognize that analytics have profound potential as a business driver. The question has always been one of resources — at the end of the day, wins often take priority. Learning from their baseball ops brethren, the Texas Rangers business team invested in the power of business analytics and the dividends are paying off. Join Becky Kimbro and Sarah Stone to hear the Rangers’ game-changing approach to analytics.