With increasing data breaches in retail, Dan Sheehan and his team recognized that the bar needed to be raised to “protect the brand.” Technology could not be the only solution; a proactive, collaborative approach was needed, involving multiple decision-makers. This required change in how the organization did business and to the culture of protecting data. As with all change, the challenge was in educating peers in the business, helping to clarify their stake in protecting the data. By identifying where the data resides and what data ownership entailed, Sheehan was able to build partnerships with the business, protecting sensitive data. Join Sheehan as he shares the challenges met on Dick’s Sporting Goods’ security journey.