The amount of data collected daily has reached an unprecedented volume, and data sets have become so complex that it is increasingly difficult to tease out insights. CIOs and business executives alike are looking for ways to mine the potential value of the data as they consider where and how to start their Big Data journey. What will tomorrow’s Big Data-ready architecture look like and what are the organizational ramifications? How can CIOs sustain a culture of data-driven decision-making? Bill Schmarzo, the “dean of Big Data,” brings his 30 years of expertise to Phoenix giving attendees a crash course in a Big Data MBA.