Privacy by Design, which focuses on assuring that products and systems are designed to avoid data loss or misuse, is a hot topic. Among others, the EU is planning to include specific PbD requirements in a revised privacy framework regulation and the FTC has released a detailed report addressing privacy and security concerns with Big Data and the Internet of Things. To date though, no one has explained precisely what security professionals are required to do to make sure privacy and security are addressed "by design" in Internet-connected products and systems. Join Peter Lefkowitz, chief privacy officer at General Electric, as he explores PbD and the practical implications for IT and security professionals.