Ever wondered what information your apps give away before you even authenticate? Does that photo editing app send your selfies to “the cloud”? Or does that GIF keyboard you downloaded keep track of everyone you message? This talk will present the results of ongoing research into the most popular apps in various categories of the iOS App Store (and possibly Android too, time allowing), focusing on what information they send, and where they send it to. These results will be used to identify patterns in app categories and their attitudes to security, analytics, and privacy.