New analytic technologies, such as Hadoop, are changing the economics of data and are empowering enterprises to gain rich, actionable insights from their data. With these new opportunities now available to every organization, how can CDOs utilize analytics to best derive business value and drive competitive advantage? This boardroom discussion is centered on the future of enterprise data management, and asks executives to share case studies of how they are using analytics capabilities to simultaneously optimize their existing operations while delivering a foundation for innovation.