“Brainstorming Your Brand” will focus on helping IT and Security professionals understand all of the aspects of their personal brand and find creative ways to develop and enhance their brands. This is a hands-on workshop, where you will participate in brainstorming for brands of your peers in the group and walk away with actionable ideas and a Mind Map of your brand. Goal: Learn about the anatomy and evolution of branding and walk away with a Mind Map for your personal or business brand and the start of a plan for creating, developing, enhancing (remodeling) and promoting your brand. Agenda: Introductions (Facilitator (Christa Pusateri, Wisegate & President of Hook Marketing & Design) and Participants) and overview of the workshop – 10 Min Brand Identity, Assets & Collateral -15 Min Brainstorming Ideas, Resources and Mind Maps -15 Min Break- 10 Min Creative Group Collaboration – Take 10 minutes per member to brainstorm the brand (40-50 Minutes) Promoting Your Brand – High Level Overview of Marketing, PR and Social Media Basics (10 Minutes) Wrap Up & Your Next Steps (Homework) – 10 min