Every day, the news is making headline with Cyber Security incident and every now and then a new world record is set. Data theft is going old school as organized crime are now leaving the low hanging fruits to the rookies and they are going back to good old cash… First half of February as set light on both the biggest data breach of all times and the biggest Cyber bank heist that is estimated as near a billion dollars. As security expert, we are asked to assess those Risk. And sometimes, the path between the actual technology exploit and the Business impact is so far that the message just don't seem to reach their brain… A couple years back I started to study fraud just for that… Now I'm pushing on a side track and started applying the technique used by public safety to communicate risk... And guess what, there's some interesting tricks that did worked…