The cloud is all about having information at your fingertips no matter where you are. This is great for consumers, but a challenge for salespeople. Conventional wisdom has long told us that the best leads are inbound, driven by marketing activities, but today buyers do their research online and often make up their minds before vendor reviews even begin. How can today’s salespeople get ahead in a world where information is still power—but this power now moves at Internet-speed? To win, salespeople must become proactive and use the cloud to their advantage, getting data before anyone else so they can achieve “first caller” advantage. Salespeople need to discover opportunities and engage proactively before vendor selections even begin. If a salesperson contacts prospects first with a compelling reason, research tells us they have a 74% chance of winning the business. This session will help attendees get there first. Gagein CMO Richard Dym will offer an overview of the tools salespeople—and indeed anyone in an outward-facing position—need to understand how to best harness the power of big data, artificial intelligence, predictive scoring and the Cloud to boost their sales up to 5X easily and cost-effectively.