To take your marketing campaign all the way to a viral success it is important to use creative tools. Solutions based on Looksery facial tracking and transformation technologies deliver extremely engaging new customer experiences. We developed face tracking and face modification mechanisms for real-time video that allow us to change how people look. We track all face elements like eyebrows, chin, cheeks, eyes and track changing of facial expressions. This allows us to create face filters that modify facial features, add fun effects, and animate via 3D avatars. For marketers, the Looksery technology could mean a shortcut to success. Brands can implement Looksery’s real-time face recognition and face modification filters into their fan and support communication. For example, a movie studio or brand would be advised to use Looksery by simply allowing people to digitally dress up as a favorite character. Characters can be customized and be used as a viral medium to promote any kind of a product. It has not really been done before and could spawn a lot of attention and press. With features like face modification, face tracking, combinable filters Looksery delivers transformative marketing solutions to OEM’s, brands, make-up companies and call centers.