The digital-saturated world is obsessed with constant access and instant results, so it‰Ûªs no surprise that many companies are scrambling to make every application mobile. But it‰Ûªs all too easy to rush into mobile app development without fully considering the pros and cons of native apps versus responsive design. Customer-facing applications are particularly vulnerable in a mobile environment, and today‰Ûªs users expect to be provided with the appropriate controls to keep their data safe and functioning. In this session, Andy Santacroce will share the evolution of a mobile first development methodology and address fundamental questions about environment and user experience.