Data is an exploding area of investment for the NFL. A major Big Data push by the league and individual teams is transforming the technology being used on the field and in stadiums across the country. The Miami Dolphins are no exception. From social media and digital customer loyalty programs, to intelligent software, the Dolphins are putting the digital building blocks in place to create a smarter stadium and deliver incredible value to their fans. Join Tery Howard as she shares how the Miami Dolphins are leveraging data and analytics to transform the fan experience.