Consumer Services: Getting Bang for Your “I’m Sorry” Buck

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Presented at PracticalPrivacySeries 2014 by

Brian Lapidus

You’ve made a mistake. Or you’ve been the victim of a crime. Your customers’ data is out there on the open market and, like it or not, people are angry and looking for remediation. Who answers their phone calls and responds to their e-mails? Do you offer credit monitoring? Identity protection? The answers to these questions can mean the difference between sympathetic customers who are happy to return and angry customers-no-longer.