Don’t Mess with Kids’ Data—Understanding the Sensitivities, Legal Framework and Best Practice Solutions for Protecting Children’s Privacy Online

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Presented at IAPPEuDPC 2014 by

The post-millennial generation of consumers (Generation Z) is growing up to be the most technologically savvy and privacy conscious yet. Whether this is your core market or just a part of your wider audience you need to be seen as trustworthy recipients of kids’ data. The proposed European Data Protection Regulation will make children data protection subjects for the first time. Find out what this means for your business, how European companies are looking to the Children's Online Privacy Protection Act (COPPA) to differentiate their privacy practices for kids and current best practice solutions when collecting, using and sharing data about Generation Z consumers. What you’ll takeaway: · Insight into potential implications of the proposed EU Data Protection Regulation for businesses which collect, use and share children’s data · An understanding of the current global regulatory requirements for collecting, using and sharing children’s data, including recent changes to (COPPA) in the U.S. · Best practices for managing kids’ privacy today