How Big Is Your Data? Understanding Opportunities and Risks

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Presented at IAPPEuDPC 2014 by

Jens-henrik Jeppesen

Emily Mcreynolds

Karin Retzer

Big data has become an invaluable tool for businesses to collect, analyse and mine to uncover consumer preferences and behavior, and has brought with it privacy and legal concerns. This session will help you better understand what big data is and what it is not. With legal experts and technologists on the panel, we will discuss the technical process, best practices for business to avoid falling foul of legal pitfalls or overstepping consumers’ personal boundaries, new regulatory guidance and the possible impact of the proposed EU data protection regulation. What you’ll take away: · What big data is and how the technical processes behind big data work · Best practices for business to avoid legal pitfalls · How new regulatory guidance and the proposed regulation will impact businesses