In today’s competitive, corporate marketplace, organizations can no longer afford to opt out of Big Data and analytics. Business heads need real-time statistics to inform decision-making, set realistic goals and outline key performance indicators. At Choice Hotels, Robert Crossley, VP of IT operations, partnered with Bill Carlson, senior VP of performance analytics, to build out a business-accessible data infrastructure that creates sophisticated dashboards, predictive models, and data sets that are user friendly for the non-technologist. In this featured session, Crossley and Carlson discuss their partnership story and how they’ve leveraged executive analytics on a daily basis to drive the business forward.