As Information Security professionals, communications often take a back seat when our priorities range from keeping the lights on to delivering cutting-edge security technologies to protect our businesses. Not only is communicating with the non-technical something that many in Information Security and IT in general cringe at the very thought of, but it's also just another responsibility to pile on our plates. Nonetheless, communications with your employees, executive stakeholders, vendors and customers is invaluable to the continued security of your organization and should be treated as a priority. Enabling your employees to understand what they see in the news everyday, to grasp the impact of the new technologies you are rolling out and to proactively look for threats to your organization will only help strengthen the "weakest link." The ability to translate highly technical security language into layman's terms and having the patience to field questions from non-technical counterparts is an art and should be the primary focus of someone in your security organization.