Just as email, the most common form of online communications has become a basic online activity, spam, too are often perceived as mere nuisances or simple threats. However, its continued prevalence suggests that cybercriminals and threat actors continue to use them to target and attack users and organizations. Through notable cases and relevant data, this presentation will discuss the evolving techniques of spam that continuously make themselves relevant in the current threat landscape, and how they are used in cybercriminal activities and highly targeted attacks.