Protecting Brand Identity in the Digital Age

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Presented at CISOVancouver 2014 by

With recent media-worthy data breaches on the mind of many consumers and legislators, it is increasingly important for CXOs to understand their role and responsibility in protecting the company brand. As enterprises make a bigger push to outsource services and establish a digital presence, reputational risk spikes. CXOs must all be primed to manage, identify and react accordingly. Drawing on his experience as CISO for one of the world’s most recognisable brands, Marc Varner of McDonald’s Corporation discusses the notion that appropriate security is directly proportionate to your knowledge of the brand you’re protecting. Join this session for strategies and must-haves to safeguard organisational reputation.