In the era of Edward Snowden’s revelations, consumers are worried about privacy and online surveillance in ways they have never been before. To business, this means privacy management is increasingly important for public trust. The solution is to enact comprehensive privacy management programs. By working with marketing and legal teams and the executive suite, CISOs can provide an end-to-end privacy solution within the organisation. In this session, Elizabeth Denham describes organisations that have successfully enacted collaborative cross-sector privacy teams, and lays out framework for CISOs to implement their own inclusive privacy initiatives to gain public trust.