The amount of data collected daily has reached an unprecedented volume and data sets have become so complex that it is increasingly difficult to tease insights out. CIOs are struggling to understand the potential value of the data and are unclear as to where and how to start their Big Data journey. What are the potential areas of business benefits and competitive differentiation from Big Data? What will tomorrow’s Big Data-ready architecture look like and what are the organizational ramifications? How can CIOs sustain a culture of data-driven decision-making? Bill Schmarzo, referred to as the “Dean of Big Data,” brings his 30 years of expertise to Seattle, giving attendees a crash course in a Big Data MBA.