The constantly evolving business landscape has forced progressive organizations to innovate more quickly and leverage greater efficiencies than ever before. Competing in this environment also requires a different approach to the customer, a paradigm shift toward employing technology to engage end users and empower sales professionals. Eli Lilly leadership recognized that their team needed to outpace these changes with a wholesale transformation of their own. The result was a global overhaul of their customer reporting and data management systems, an iPad-empowered, agile sales force and a renewed focus on customer engagement. In this energizing session, Mike Meadows, Eli Lilly VP and CTO, will share the strategies and success of Lilly’s journey.