How to Champion Creativity in Impactful Technological Innovation

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Presented at CIISOOrlando 2014 by

Marina Escobar

Though she doesn’t have a background in technology, Marina Escobar is creating a paradigm shift for ESPN in her role as senior director of creative technology. By bringing creativity to the forefront of technological development, Escobar uses her unique understanding of design and graphics to pioneer new tools for ESPN that are redefining how the network reaches and engages fans. In this session, Escobar shares how ESPN and the emerging technology group innovate through collaboration, research, diversity, and thought leadership to drive the creation and success of compelling and impactful technologies.