“Big data” and “security analytics” are buzz words grabbing the attention of business professionals and company management across the world. It was clear from the recent RSA Conference in San Francisco that vendors are also jostling for a position in the growing analytics market. However speaking with many organisations there is still confusion about the application of analytics in cyber security and the real-world business need for such technologies. This presentation will show how analytics, when used in the right way, provides improved security and incident response. Key topics include: What is analytics and how it differs from Security Information and Event Management (SIEM)? Analytics versus monitoring. How is it applied? Using analytics to help prevent, detect and respond to breaches and investigations. What technologies are available? The security analytics product landscape and best application. What are the challenges? Impacts on the quality of the insights. Case studies and examples of where security analytics has been used with great results.