People are a company’s greatest asset, so it follows that companies want and need to provide for their safety and security. It’s no different for MasterCard, especially since many employees and customers travel to and work in high-risk regions of the world. In this session, hear how the July 2005 terrorist bombings of London’s transit system inspired MasterCard’s ‘I’m OK” program. What started as a simple telephone check-in solution is now fully automated, with built-in logic, to handle hundreds of security messages each month delivered on multiple devices, including BlackBerrys. The sophisticated system can capture travel reservations as they are booked through MasterCard travel agencies, and gives travelers and MasterCard management peace of mind gained through advanced technologies.