Towards the end of 2007, MessageLabs saw a dramatic shift in the profile of targeted attacks heading towards a global audience. In just 12 months the average number of interceptions we were making went from an average of around ten per day to several thousand per hour. Something had obviously changed within the threat landscape and the change was significant. In this presentation we will examine how the threat landscape as a whole shifted in 2007 looking at spam, virus and phishing profiles and how they themselves also started to target more precisely their intended audiences. We will look closely at the exact evolution of targeted Trojans and the shadow economy that is fuelling targeted Trojan growth. Finally we will see how the recent explosion of social networking sites available is actually playing directly into the hands of the bad guys by yielding a ripe source of up-to-date data from which they can craft more socially engineered attacks.