In this presentation we will show how the abundance of information on the Internet (using the 'surface web' as well as the deep web) can be used to create a comprehensive profile of a person or a group / organization. The presentation will include a real world, live demo of the Maltego framework for data collection and correlation. The demo will cover collection and visualization of both open source (surface web and deep web) and internal data sources and will show how n-th order relationships can be found and analyzed using the tool. Furthermore we will discuss (with live examples) how the lack of true identity on the net (think websites, social networks, email, IM) can result in the creation of virtual communities which can be used for anything from stock market manipulation to political gain. Finally we will discuss possible solutions to the problem and ways to detect and protect yourself.