Building narratives can provide one with a deeper understanding of your target and character, making social engineering campaigns more effective. Stories have been passed from one generation to the next for as long as we’ve recorded history. Some are factual accounts of real events. Others are fiction meant to entertain or convey a message. In any case we, as social creatures, naturally tend to remember, understand, and connect with stories quite well. We can use our natural tendencies to improve our social engineering skills. By properly focusing our research before any social engineering activities, and building that research into narratives about our targets and our cover characters, we can better understand both. This enables us to intuitively respond to unexpected developments during the course of our campaigns while still remaining highly effective.