AttackingSocial tools are quickly gaining traction in the enterprise by filling a core, unmet need within many organizations — a common space where employees can easily connect with one another while sharing and discovering information across teams and locations. Still, getting social right can be harder than it looks, and companies must be willing to adapt to a new way of working in order to make the shift to a social enterprise. Join Brian Murray, director of enterprise strategy at Yammer, as he shares how leading organizations have implemented successful social strategies, what governance and cultural barriers an organization might face, as well as the future of social collaboration tools within the enterprise and what the next generation CIO should be prepared for.