AttackingTrueBlue has grown through acquisition since 2004 by purchasing a broad range of staffing firms focused on specialty blue collar jobs. Those companies have operated as five distinct brands since their acquisition. In 2012, TrueBlue began to reverse the strategy and embarked on a journey to bring all the collective capabilities to market as one brand. Join Billie Otto, EVP and CIO, to hear about the company’s progress and how technology is being leveraged to facilitate the transformation. Session discovery topics: • Organizational change management — strategy, culture, process and technology • Technology implications of change • Lessons learned in IT and the business as a whole