The only thing that never changes is change itself, but when is change good and needed and when is change for change sake? Ever wondered how people like Steve Jobs, Bill Gates and others were able to find important change and then lead it. We\'ve all heard about managing changing, but what about leading change? What about focusing on the "Insanely Great!" and not merely on the mediocre. If you had the chance to attend "Knowing Where One\'s Towel Is" at the SDC\'11 and you want to know more human / self hacker than this talk is for you. Come observe the "mostly hairless monkeys " with Curtis.