We live in a world where connected devices outnumber PCs by at least five to one, and that gap is rapidly widening. Yet virtually all of these devices are fielded with less security than a home PC. Embedded security expertise is in short supply as device security threats 96 both real and imagined proliferate. Our varied device industries 96 from consumer electronics to smartgrid to medical devices need to work together to set an agenda to fix this. What92s really important? Where do we start?