"What could possibly be worse than making a cold call? Socially engineering someone through a phone line can have the same effect as talking to a chat-bot if you don't know what you're doing. You've got to be sly, intuitive, and able to turn on a dime. Mike Ridpath and Matias Brutti will take you through the ins and outs of getting all the information you want. They'll let you in on the secrets of what ruses work with men versus women, they'll play a few (sanitized) successful calls, and share techniques and tactics that have worked for them on over 100 engagements."