HICK Tech is a new way of thinking about how technology affects communities and how communities affect technology. In 2007 HICK Tech launched its first-ever rural technology conference. An unexpected audience arrived for the conference: technology end-users wanted to make their experience more human. Technology producers felt they were not smart enough to lead a session; but when the sessions were announced they didn't feel the topics were advanced enough. In the first year of the conference technologists did not see the opportunities offered by educating potential customers, developing their community or engaging in co-opetition. This presentation will show you how HICK Tech engaged local technophobes and inspired its community to demand more from technology. A two-hour workshop will follow. The workshop will focus on helping participants: earn media and gain sponsorships; engage their physical community in technology; understand how technical training can be enhanced by belly dancing; and assess a community's capacity for Web 2.0 ventures.