The rural market has been completely neglected by the massive DSL and Cable providers. The current consensus is that the potential return on investment is far too low. This presentation will demonstrate how to bring fast, reliable, and affordable internet service to this neglected frontier, all while making the accountants happy. I will cover abstracts and basics for network infrastructure, disaster planning, and last mile technologies. I will also discuss customer relations, building a sense of brand loyalty, and the importance of maintaining what I call an honest network policy. When local cable company X does build out to that town second star to the left, and straight on until morning, your customers won't care, because you are better, faster, and friendlier than they ever can hope to be.