Have an idea? How do you turn it into something other people want? This presentation is a sum-up of everything I've learned about learning everything you can about people who might want your something. This isn't about being a commercial success (Something I've largely failed at), but rather how to think, from the beginning, in order to create a loyal following among people who actually take the leap of faith and use what you're offering. Whether its something you're sharing, giving away, or selling, these thoughts will help you build that following.