Privacy In The Age Of Customer Relationship Management (Crm)

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Presented at Chaos Communication Congress 18 by

Carsten Pohle

Sarah Spiekermann

1) Introduction into the Privacy Debate: Why is consumer privacy just as important as security? Why and how do companies collect data about their customers (e.g. loyalty villages such as Payback)? And what can companies do with them/what do they plan? What type of data do they need?