Tokenization has become increasingly popular as a method to protect sensitive data and reduce the scope of security requirements such as PCI DSS. Many solutions now integrate directly with web applications, tokenizing data before it ever reaches internal corporate systems. As developers, you may be tasked with integrating tokenization into your applications. If done correctly, this can be a big win for your organization. This talk will cover the types of tokenization solutions, seeing through the marketing hype and vendor claims, and how to avoid some common mistakes that could greatly reduce tokenizations effectiveness.